Booth Babes Don’t Work

TechCrunch

Editor’s Note: This is a guest post by Spencer Chen (@spencerchen), head of marketing and growth at Frontback. Previously led market development for Mixpanel, Appcelerator, Huddle, and a bunch of old-school enterprise companies.

This past week Las Vegas played host to the annual CES conference and concurrently, the annual chiding of tech companies by tech press for their time-honored tradition of using booth babes in marketing their wares.

It’s a pretty indefensible practice. The hiring of young, college-aged females to dress as provocatively as possible to help promote…um, Ultra HD TV sets, Android tablets and Internet-enabled toothbrushes. It’s a relic of old enterprises, but that’s just the way they like their world. But what nearly every critic has failed to mention is a real concrete business reason to end the practice.

Well, I do: Booth babes do NOT convert.

How do I know? Well, I actually split-tested…

View original post 1,499 more words

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